Norwegian, the low-cost airline, to begin transatlantic flights next summer, with fares from £149 one-way

The first low-cost transatlantic flights, allowing passengers to fly from London to New York for as little as £149 one-way, have been announced by the airline Norwegian.

The low-cost airline is launching a new, thrice weekly service from London Gatwick to New York on July 3, 2014.

It is also offering new, twice-weekly routes to Los Angeles and Fort Lauderdale, Florida.

With introductory fares that compare favourably with the price of a long-distance return train ticket in the UK, an advert on the Norwegian Airlines website declares “If you find it too cheap, think of it as 14,900p”.

One-way tickets for flights direct to Los Angeles start at £199 and to Fort Lauderdale at £179.

The fares are for economy seats onboard a 787 Dreamliner that are fitted with a personal television but they do not include checked-in luggage. Passengers wanting to check a bag into the hold will need to find a further £20 each way, or £30 if they would like a breakfast and dinner on board too. Reserved seating costs a further £20 each way.

Snacks are available for those on the lowest fares at an extra cost.

Norwegian''s chief executive Bjorn Kjos said: "There''s great demand for high-quality flights at a low fare between the UK and the US, particularly to and from Gatwick.

"We are looking forward to welcoming many new customers on board our brand new aircraft."

Gatwick CEO Stewart Wingate welcomed the new routes and said: "This is one of the most exciting route developments since Gatwick''s change of ownership four years ago and shows the benefits to passengers of Gatwick competing with Heathrow on routes, price and service."

When looking at the Norwegian website today, Telegraph Travel found that the return leg from New York to Gatwick next July can be secured for £151.70. This means that currently, a return flight to New York would cost £300.70, including all taxes and surcharges.

The website also states that there is a “four-hour money back guarantee” on such “LowFare” tickets for any who change their minds about their booking.

Norwegian was the carrier that made headlines earlier this year when it was criticised for refusing food, drink and blankets to passengers on long-haul flights it had recently launched.

Shortly afterwards, the airline apologised and announced that it would serve free water on long haul services.

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