China rediscovering itself in world stage

For the second year running, Madrid Visitors & Convention Bureau is taking part in the CIBTM convention tourism fair. Madrid has a firm belief in one of the international markets showing the highest tourism potential for the Spanish capital: China.

For the second year in a row, Madrid Visitors & Convention Bureau, which is attached to the Arts, Sports and Tourism Department, is once again attending the CIBTM (the China Incentive, Business Travel and Meetings Exhibition: China National Convention Centre). This Chinese event is the top of its kind within the sector of business tourism. It is being held in Beijing between 2 and 4 September 2&4, and in 2012, attracted over 4,000 visitors and generated more than 9,000 business appointments.


The Madrid City Council will be showcasing the city’s advantages as a destination for incentives, conventions and meetings for Chinese companies, while enhancing the tourist promotion work carried out in China over recent years, including business tourism presentations in Beijing and Shanghai. China is regarded as one of the most booming of all emerging economies and is expected to generate some 100 million tourists in 2015.

The Madrid Visitors&Convention Bureau will be accompanied in this international promotion initiative by some of its partners who, as on past occasions, will have the chance to generate new business opportunities within this market. The partner companies involved are: Viajes El Corte Ingles travel agency, Holiday Inn, and El Corral de la Moreria flamenco restaurant.

The appeal of Madrid
At the fair, Madrid is presenting itself under the slogan, “Madrid, making business a pleasure,” highlighting the appeal of its cultural and leisure agenda for the hosting of any business event. Visitors can discover all about the city’s tourist offerings and both the Meetings Manual and Special Venues publications will be available to them, reflecting Madrid’s vast range of meeting venues.

China is a market of priority interest for the city of Madrid, as its particular characteristics and evolution can have a major impact for Madrid as a destination. In 2012, Madrid received 62,195 visitors from China, an 18.41% increase on the previous year. In addition, 221 direct flights operate between China and Madrid.

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