The innovative new b2b conference for the rapidly growing serviced apartment sector, Serviced Apartment Summit, is set for a great start today, as more than 100 international delegates head to London to learn from each other, network and map the future of the industry.

Responding to demand, extra sessions on OTAs and online marketing are being added to a comprehensive agenda which features seminars on investment, extended stay hotels, mixed-use developments, and future prospects for the sector, as well as a case study, cocktail party and tour of local serviced apartment developments.

Panellists include executive representatives from Frasers Hospitality, BridgeStreet Worldwide, The Ascott Limited, Fairmont Raffles Hotels International, Barclays, BridgePoint Ventures, Adina Apartment Hotels, Hyatt International, HVS, Jumeirah, Marriott International, Patron Capital, Adagio City, Arora Hotels and Accor.

Confirmed attendees include representatives from Four bgb,, The Edinburgh Collection and Holyrood apartHotel, Turner Morum LLP, Servotel Corporation, Starwood Hotels, Serviced Apartment Solutions, Staycity Apartments, Derag LivingHotels, IDeaS, Knightly Apartments, Hospitality Impact, Delta 2 Performance Improvement, ShortStay Group, Marriott Executive Apartments (USA), EPR Architects, Buckley Gray Yeoman, Castletown House, Gerald Eve, Dexter Moren Associates, The Apartment Service, SACO Apartments, Fusion Interiors Group, Staybridge Suites, Grosvenor House Apartments – Jumeirah Living, NatWest, Hotel Analyst, Executive Serviced Apartments, CLSA, Marlin Apartments, Cycas Hospitality, DigiValet, HotelsAhead, Villeroy and Boch, Hypnos and more.

The event’s sponsors are BridgeStreet Worldwide, HVS, Frasers Hospitality, The Ascott Limited, Adagio City, essa Consultancy, and the Hotel Booking Agents Association.

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