Pure Travel was planned in 1999. It was launched in spring 2009. In the intervening 10 years the attitudes of the travelling public changed thanks to a combination of the growth of budget airlines and the explosion of the internet.
In 1999 the package holiday was king thanks to the prices of scheduled airfares and the difficulty in finding and communicating with hotels and companies overseas.
The growth of the budget airlines changed this, allowing people to book cheap flights all over Europe. The internet then allowed them to book cheap hotels to stay in and the Build-your-own holiday concept had started.
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