Kenya named World Leading Safari Destination

Kenya scooped the World’s Leading Safari Destination at the 20th World Travel Awards (WTA) grand finale in Doha, Qatar, stated a release.

Kenya got the most votes from travel agents worldwide at the auspicious ceremony event held on 30th November 2013 to beat other competing destinations.
 


The award comes barely a month after the country’s tourism marketing agency Kenya Tourism Board (KTB) was voted Africa’s leading Tourism Board in Africa by WTA during the Africa chapter held in Kenya in October.

Muriithi Ndegwa, Managing Director, KTB termed the award an endorsement of Kenya as a home to authentic safari.“Kenya’s pride has been reaffirmed by this award which comes after KTB was also voted Africa’s leading Tourism Board in October this year,” said Ndegwa.

He added, “The award has raised the brand equity of the country following the successful implementation of the diversification agenda and adoption of new promotion strategies.”

“While we have been in contention for this and other awards, this is by far the greatest achievement we have received. We are alive to the fact that we must sustain our lead, through additional investments in the sector to ensure that the Kenyan experience for tourists remains unmatched,” said Ndegwa.

Kenya is the original quintessential safari destination. Famous for its sweeping plains, abundant wildlife and unique cultures, a Kenya safari is guaranteed to leave a lasting impression. Kenya also has an exceptional tropical coastline of warm waters, coral reefs and powdery palm-fringed beaches – the perfect curtain call to a Kenya safari.

 


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