How to battle the shrinking airline seat

You''re not imagining it, airline seats are generally getting smaller.

But while many airlines have been slimming down their seats over the last few decades, we''ve been bulking up. According to the World Health Organization the global prevalence of obesity has doubled since 1980.

"Seats are getting smaller and smaller as airlines look to squeeze revenue from their economy seats," notes Ranga Natarajan, the senior product manager at SeatGuru, a website that rates the best and worst seats on nearly every plane in the industry.

In the 1960s, a seat width of 17-inches across was standard, and for a period in the 1990s and early 2000s, that grew to 18.5-inches with the introduction of the Boeing 777 and Airbus A380.

Recently, however, airlines been filling planes to a capacity that Natarajan calls "historic proportions".

"Airlines used to fly at 70% capacity. Now that number is closer to 80 to 85%, which means every middle seat is occupied, so the elbow room just isn''t there," he says.
500-pound man too big for airplane?

Read more: 500-pound man denied seat on plane

Airbus'' view: ''Make ''em wider!''

To fit in the extra seat, passengers are now facing a width that is 17-inches, and in some cases, as narrow as 16-inches -- a state of affairs that has pushed airplane manufacturer Airbus to launch a new marketing campaign, called "it''s the seat".

In a call to action to make 18-inches the industry standard, Airbus partnered with the London Sleep Center. They tested a small sample of six adults and found passenger sleep quality improved 53% in the larger seats.

"If the aviation industry doesn''t take a stand right now then we risk jeopardizing passenger comfort into 2045 and beyond," said Kevin Keniston, Airbus'' head of passenger comfort in the company''s press materials.

People''s growing proportions aren''t the only issue, says Ruth Nye, Airbus spokesperson.

"In the early days of jet travel, people were flying less frequently, and over shorter distances. Also, due to a lower load factor, many had empty seats next to them," she says, adding that all of Airbus'' long haul aircraft have been designed to accommodate 18-inch seats.

Ask the airlines
Seat manufacturer Recaro built the CL3710 to be slimmer, so that passengers get more legroom.
Seat manufacturer Recaro built the CL3710 to be slimmer, so that passengers get more legroom.

Ultimately, though, seat proportions are dictated by the airlines, not the plane manufacturers. Unsurprisingly, Airbus competitor Boeing is unimpressed with their rival''s call to arms.

"Airlines ask us for the flexibility to offer a great experience for passengers in a way that makes economic sense for the airline and economic sense for their passengers," says Boeing spokesperson Kate Bergman. "What they haven''t asked for is an arbitrary, self-serving seat-width standard."

As for whether Airbus'' campaign will make any difference in years to come, it''s too early to tell, but many aren''t convinced.

"The current trend will continue: airlines will try to make the optimal use of the space available in an aircraft due to the fact that the competition is very strong," says Dr. Mark Hiller, chief executive officer of Recaro Aircraft Seating, who adds that airlines haven''t changed their orders.

Related Tags: