Myanmar boosts tourism with first-ever branding campaign

In an effort to become a top of the mind destination in Asia, Myanmar has released its first ever nation branding campaign, in the form of a TV commercial and branding booklet, with the catchy new tagline, ‘Let The Journey Begin’.



The campaign, conceived and created by Irish international marketing firm Image Diplomacy, is being shown on BBC World and Channel News Asia.

The video sticks to the popular and well-known locales in marketing the country that strives to showcase the best it has to offer.

 


Related Tags: Myanmar, BBC World, News Asia, international marketing, branding booklet

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